Concept videos are based around a single idea or concept and are usually obscure and surreal.The unusual content is used to attract consumers.Concept videos are normally hybrids of other music video concepts as well.A successful concept video keeps the audience entertained and keeps there attention on the video.Concept music videos don't really have a set genre as many genres use them.
An example of a concept video is the other side by the red hot chilli peppers
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